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Case Study: SPB Italia
Industry: insurance
Case Study: SPB Italia
INDUSTRY: INSURANCE
The challenge
For SPB Italia, an international insurance company specialising in the definition and care of innovative products in Italy, aimed at means of payment, electronic consumer goods and new mobility, we set ourselves the challenge of structuring an automation aimed at identifying the Customer Satisfaction of policyholders.
In detail, the project aimed to:
How we faced the challenge for SPB Italy
To achieve the objectives of this challenge, we structured a 3-level + SMS email marketing automation workflow with CTAs to a survey.
The survey, which was very structured and dynamic (based on hidden fields in the CTA code string), consisted of questions of different types (open and closed).
Upon completion of the survey, the user received a thank-you e-mail.
Solutions adopted
Tools used
Email Marketing Automations
SMS
Achievements
Fill in the form and get in touch with us, you will be contacted by one of our sales staff.
Together we will create a path to redesign, improve and add value to your customer's experience.
Fill in the form and get in touch with us, you will be contacted by one of our sales staff.
Together we will create a path to redesign, improve and add value to your customer's experience.
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