Il deinfluencing: sconsigliare brand e prodotti è uno dei trend 2023 di TikTok
Il deinfluencing è un nuovo fenomeno di marketing su TikTok, decisamente in crescita: basti pensare che l’hashtag omonimo ha ottenuto oltre 800 milioni di views
Il deinfluencing è un nuovo fenomeno di marketing su TikTok, decisamente in crescita: basti pensare che l’hashtag omonimo ha ottenuto oltre 800 milioni di views
Il call center inbound è fondamentale per qualsiasi azienda, poiché rappresenta il touchpoint ancora oggi preferito dai consumatori per richiedere assistenza o informazioni su un
La customer experience in banca è in continua evoluzione. Dai primi esperimenti di home banking, siamo oggi alla digitalizzazione di molti dei servizi un tempo
La customer experience omnichannel è una strategia che integra tutti i touchpoint aziendali, sia offline che online, per creare un customer journey senza soluzione di
Customer experience e user experience sono locuzioni talvolta usate in modo intercambiabile. Ma si tratta di un errore. Entrambe le discipline utilizzano mappe dei touch
La product experience, o esperienza di prodotto, si riferisce alla percezione complessiva ed alla soddisfazione del cliente quando utilizza un prodotto o un servizio. Il
WhatsApp, la celebre app di messaggistica usata da più di 2,5 miliardi di persone al mondo, è da tempo diventata uno strumento di business molto
L’e-commerce manager è la figura responsabile della gestione delle vendite online di un’azienda. Il suo ruolo è quello di sviluppare strategie che incrementino le vendite
Nonostante i dati siano considerati una ricchezza per le aziende da diverso tempo, – nel 2006 il matematico britannico Clive Humby li definì “il nuovo
I trend dei contact center hanno, di fatto, un impatto diretto sull’ottimizzazione della customer experience. È quindi più che mai opportuno monitorarne l’evoluzione ed identificare
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